Logo Beginnings. Modernism logo. 45th Ed. (German, French, English)

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Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago . Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980 , design expert Jens Müller's exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities .

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